Helping to promote its products, in 1962, the company created a new slogan, "With a name like Smucker's, it has to be good." The company continues to utilize this slogan today. Smucker Company also began to manufacture peanut butter. In 1963, the firm began to sell ketchup, and in the following year, Kellogg's began to use Smucker's jam in its Pop-Tarts. Smucker Company began to diversify its product line. During World War II, the firm even provided apple butter to American soldiers serving overseas.ĭuring the 1960s, the J.M. Smucker Company began to ship its products nationwide. Hoping to increase its market, that same year, the company expanded its operations, including opening a fruit-processing facility in the state of Washington. Smucker Company's products were in great demand across the Midwest. Smucker Company officially formed and, in 1923, began to produce additional jams and jellies besides just apple butter.īy 1935, the J.M. In 1900, Smucker and his son, Willard, began to travel across northeastern Ohio, selling their products. Besides producing apple cider, Smucker also made apple butter. In 1897, Jerome Monroe Smucker constructed a cider mill in Orrville, Ohio. Smucker Company produces a wide array of jams, jellies, and other food items.
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